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Nucleus Wealth announces launch of digital advice white label product

Nucleus Wealth and Arrow Financial Advice today announced a partnership through which Arrow will use Nucleus Wealth’s white label digital advice platform, Nucleus Wealth Fusion, to cost-effectively service the low balance market, and build relationships with clients from the very beginning of their savings journeys. Leading managed accounts platform Praemium, will provide the platform administration and reporting.

Unlike most digital advice options Nucleus Wealth Fusion offers white labelling, actively managed funds AND features over 30 ESG filters, making it the most comprehensive and sophisticated digital advice service in the Australian market, and arguably, globally.

“Arrow has been looking to provide a digital offering to our clients for a while now, as we are seeing increasingly fewer options for low balance clients to get advice, and consumers wanting more and more to interact with companies digitally,” says Arrow Financial Advice’s Principal Michael Voss.

“The question of if and how digital and full-service advice would work together has been around as long as digital advice. Nucleus Wealth believes the best outcome for consumers is when they complement each other. We want to support advisers in the integration process, acknowledging that between COVID-19 and FASEA, they have plenty to deal with already.” Says Damien Klassen, CEO Nucleus Wealth. 

Nucleus Wealth Fusion is a digital advice platform backed by Nucleus Wealth’s investment team. The platform allows Arrow to offer their clients:

  • A simple, but thorough, online onboarding experience that provides personal investment advice and ID verification
  • Dynamic risk management and stock selection
  • More than 30 ethical and portfolio filters to customise portfolios for each client
  • Investments through personal, joint, company, trust, super and SMSF accounts
  • Complete portfolio and investment management transparency
  • The tax benefits of a separately managed account
  • Liquid, secure assets held in their own name with JP Morgan and HSBC as custodians

“The Nucleus Wealth platform we have adopted as part of the Arrow family of options means
for as little as $10,000 starting balance clients can begin building their portfolio into an actively managed one that reflects their values and priorities. And it can be modified any time as investors’ circumstances and/or preferences change,” says Mr Voss.

“Nucleus Wealth has an outstanding investment pedigree headed by Damien Klassen. His team has more than 50 years industry experience and were one of the few Australian wealth managers to predict the COVID correction and, importantly, to act upon it. This, combined with the fact that ethical investing is one of the strongest investment trends globally, makes us delighted and proud to be partnering with Nucleus Wealth to bring our clients this offering,” says Mr Voss

“We saw an opportunity to meet the increasing demand for ethical investments and increasing disparity in ethical beliefs. Offering individual filters for each ethical consideration is important, because our research shows that reducing an investment universe by more than 5% begins to exponentially affect performance,” says Klassen.

“Time and resources are of the essence for financial planners today, so we have made the sign-up process quick, secure and compliant. Advisers can easily collect and manage client profiles, ethical preferences and annual opt-ins,” says Klassen.

“This digitally based advice solution gives us the ability to cost effectively service the low balance market and build relationships with our clients from the very beginning of their journeys,“ said Mr Voss.

“We believe the best advice in future years will be a fusion between advanced digital tools and adviser know-how. We are looking forward to being at the forefront of these changes, ” said Mr Voss and Klassen

If you’re an adviser and you’d like to discuss any of this with me, please feel free to book a call